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A Step towards Website Redesign Success

A website redesign most commonly begins with sourcing of the right web design company to undertake the project. Many companies often start the process by assigning someone in the office the task of acquiring quotes from a list of web solution companies found through a Google search. If you have been assigned this task or are about to assign it, stop right there.

The approach to a successful website redesign is more than requesting new creative and finding a price you are comfortable with. It’s imperative that you can first provide a web design company with the critical information that defines your business in order to put them in a better position to suggest solutions that can improve your company’s image, exposure, and ensure a strong return on investment.  For optimal results that save time and money, and might even earn you praise from the boss for your incisive approach, we recommend that you gather the following information.

1. List the goals and objectives for your business and for your website.  Do they align with each other? They should.  Does your current website fulfill all the goals and objectives? If not, why? Have any of the goals and objectives changed since your last web design?
2. Who is your target market?  Has this changed?
3. List your competitive advantages. Does your current website highlight these advantages? If not, why? Has there been a change in your competitive advantage?
4. Has your brand changed? Would you like to change your brand?
5. What kind of feedback are you getting on your current website?  What is currently working, what needs reworking?  Reference your current website statistics or analytics tools to shed some light on this.
6. Examine your top competitors. What are they doing?  Would you like to try any of it on your own website?
7. What would make your website stand out from your competitors?  Are there any inefficiencies within your organization that an online system could improve?

Leading with your website goals and objectives, and organizing your information will ensure a much more strategic decision making process. You may discover that a complete website redesign will not be necessary, perhaps just touch-ups to your existing site.

A website is more then just an online business card, it can be a driving business tool.  A proper site can improve your company’s efficiency, profitability, and give you a competitive advantage.  Your company’s prospects depend on it. So take your time, and take it seriously.

Source: http://www.visibilitymagazine.com/9th-sphere/ezra-silverton/a-step-towards-website-redesign-success