Request visitors’ permission before installing software
Legitimate websites may require that their visitors install software. These sites often do so to provide their users with additional functionality beyond what's available in standard web browsers, like viewing a special type of document. Please note, however, that if your site requires specific software for your visitors, the implementation of this software installation process is very important. Incorrect implementation can appear as though you're installing malware, triggering our malware detection filters, and resulting in your site being labeled with a 'This site may harm your computer' malware warning in our search results.
If using your site requires a special software install, you need to first inform visitors why they need to install additional software. Here are two bad examples and one good example of how to handle the situation of a new visitor to such a site:
Bad: Install the required software without giving the visitor a chance to choose whether or not they want to install the software.
Bad: Pop up a confirmation dialog box that prompts the visitor to agree to install the software, without providing enough detail for the visitor to make an informed choice. (This includes the standard ActiveX control installation dialog box, since it doesn't contain enough meaningful information for a visitor to make an informed decision about that particular piece of software.)
Good: Redirect the new visitor to an information page which provides thorough details on why a special software installation is required to use the site. From this page the visitor can initiate the installation of the required software if they decide to proceed with installation.
Has your site been labeled with a malware warning in our search results due to a poorly implemented software installation requirement? Updating the installation process to ensure that visitors are fully informed on why the installation is necessary, and giving them a chance to opt out, should resolve this issue. Once you've got this in place, you can go to Webmaster Tools and request a malware review to expedite the process of removing any malware warnings associated with your site in Google's search results.
Source: http://googlewebmastercentral.blogspot.com
How E-mail Works
Every day, the citizens of the Internet send each other billions of e-mail messages. If you're online a lot, you yourself may send a dozen or more e-mails each day without even thinking about it. Obviously, e-mail has become an extremely popular communication tool.
Have you ever wondered how e-mail gets from your computer to a friend halfway around the world? What is a POP3 server, and how does it hold your mail? The answers may surprise you, because it turns out that e-mail is an incredibly simple system at its core. In this article, we'll take an in-depth look at e-mail and how it works.
An E-mail Message
According to Darwin Magazine: Prime Movers, the first e-mail message was sent in 1971 by an engineer named Ray Tomlinson. Prior to this, you could only send messages to users on a single machine. Tomlinson's breakthrough was the ability to send messages to other machines on the Internet, using the @ sign to designate the receiving machine.
An e-mail message has always been nothing more than a simple text message -- a piece of text sent to a recipient. In the beginning and even today, e-mail messages tend to be short pieces of text, although the ability to add attachments now makes many messages quite long. Even with attachments, however, e-mail messages continue to be text messages -- we'll see why when we get to the section on attachments.
E-mail Clients
You've probably already received several e-mail messages today. To look at them, you use some sort of e-mail client. Many people use well-known, stand-alone clients like Microsoft Outlook, Outlook Express, Eudora or Pegasus. People who subscribe to free e-mail services like Hotmail or Yahoo use an e-mail client that appears in a Web page. If you're an AOL customer, you use AOL's e-mail reader. No matter which type of client you're using, it generally does four things:
- Shows you a list of all of the messages in your mailbox by displaying the message headers. The header shows you who sent the mail, the subject of the mail and may also show the time and date of the message and the message size.
- Lets you select a message header and read the body of the e-mail message.
- Let's you create new messages and send them. You type in the e-mail address of the recipient and the subject for the message, and then type the body of the message.
- Lets you add attachments to messages you send and save the attachments from messages you receive.
Source: http://communication.howstuffworks.com/email.htm
Verifying a Blogger blog in Webmaster Tools
You may have seen our recent announcement of changes to the verification system in Webmaster Tools. One side effect of this change is that blogs hosted on Blogger (that haven't yet been verified) will have to use the meta tag verification method rather than the "one-click" integration from the Blogger dashboard. The "Webmaster Tools" auto-verification link from the Blogger dashboard is no longer working and will soon be removed. We're working to reinstate an automated verification approach for Blogger hosted blogs in the future, but for the time being we wanted you to be aware of the steps required to verify your Blogger blog in Webmaster Tools.
Step-By-Step Instructions:
In Webmaster Tools
1. Click the "Add a site" button on the Webmaster Tools Home page
2. Enter your blog's URL (for example, googlewebmastercentral.blogspot.com) and click the "Continue" button to go to the Manage verification page
3. Select the "Meta tag" verification method and copy the meta tag provided
In Blogger
4. Go to your blog and sign in
5. From the Blogger dashboard click the "Layout" link for the blog you're verifying
6. Click the "Edit HTML" link under the "Layout" tab which will allow you to edit the HTML for your blog's template
7. Paste the meta tag (copied in step 3) immediately after the <head> element within the template HTML and click the "SAVE TEMPLATE" button
In Webmaster Tools
8. On the Manage Verification page, confirm that "Meta tag" is selected as the verification method and click the "Verify" button
Your blog should now be verified. You're ready to start using Webmaster Tools!
Source:
‘New software version’ notifications for your site
One of the great things about working at Google is that we get to take advantage of an enormous amount of computing power to do some really cool things. One idea we tried out was to let webmasters know about their potentially hackable websites. The initial effort was successful enough that we thought we would take it one step further by expanding our efforts to cover other types of web applications—for example, more content management systems (CMSs), forum/bulletin-board applications, stat-trackers, and so on.
This time, however, our goal is not just to isolate vulnerable or hackable software packages, but to also notify webmasters about newer versions of the software packages or plugins they're running on their website. For example, there might be a Drupal module or Joomla extension update available but some folks might not have upgraded. There are a few reasons a webmaster might not upgrade to the newer version and one of the reasons could be that they just don't know a new version exists. This is where we think we can help. We hope to let webmasters know about new versions of their software by sending them a message via Webmaster Tools. This way they can make an informed decision about whether or not they would like to upgrade.
One of the ways we identify sites to notify is by parsing source code of web pages that we crawl. For example, WordPress and other CMS applications include a generator meta tag that specifies the version number. This has proven to be tremendously helpful in our efforts to notify webmasters. So if you're a software developer, and would like us to help you notify your users about newer versions of your software, a great way to start would be to include a generator meta tag that tells the version number of your software. If you're a plugin or a widget developer, including a version number in the source you provide to your users is a great way to help too.
We've seen divided opinions over time about whether it's a good security practice to include a version number in source code, because it lets hackers or worm writers know that the website might be vulnerable to a particular type of exploit. But as Matt Mullenweg pointed out, "Where [a worm writer's] 1.0 might have checked for version numbers, 2.0 just tests [a website's] capabilities...". Meanwhile, the advantage of a version number is that it can help alert site owners when they need to update their site. In the end, we tend to think that including a version number can do more good than harm.
Source: http://googlewebmastercentral.blogspot.com
Using WordPress For Building Static Websites
For years I considered WordPress to be a great software for building blogs. I never considered using it for building static websites. For static websites, you use HTML (HyperText Markup Language)/CSS (Cascading Style Sheets) right? Not necessarily. After doing some research, I found that WordPress is a wonderful platform to build great looking websites fast, easy and cheap!
Why even consider WordPress as a website building software? Well, I can think of three great reasons:
- Ease of Use - WordPress is one of the easiest and most user friendly programs out there. You do not need any type of specialized knowledge, such as HTML or CSS, to build a website when using WordPress.
- Built-in Tools - All the tools that you need to build your website are built-in. Tools such as page editor, SEO (Search Engine Optimization) managers, embedded video and audio, e-commerce, and an incredible array of tools available via plug-ins (most of them FREE!) make this program a very formidable one.
- Search Engine Friendliness - Search engines love blogs, because of the "freshness" of the information. With all the available plugins for SEO, you can optimize your website without having to be an SEO Guru.
If your knowledge of HTML/CSS is limited, or if you are frustrated with having to spend endless hours lining up text and pictures, or changing a small menu item on all the pages of your website, you may want to consider using WordPress as a platform for your next website.
You can get a website installed, optimized and running in about a day. Yes, a day. And I am not talking about a one page site, I am talking about a 10 page website.
In addition to the ease of installation and setup, you can add tons of extra functionality to your website through the use of plugins. Plugins are small pieces of software (most of them free) that add very specific functionality to your website. Functionality such as SEO optimization, form creation, automatic backup of the website, automatic updates, e-commerce (shopping carts for products and services), etc. The list is endless.
One thing that always helps a website with SEO is the use of a blog. When you build a website using WordPress, you have your blog "built-in." All you have to do is add a tab on your website, and you go. Start adding good and relevant content to your blog, and with the help of pinging and SEO plugins, you will have your site indexed and ranking in no time.
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